E-Mail Marketing continues to offer the best ROI of any digital marketing tool, but it is way under appreciated and underutilized by many businesses. This class will cover everything from the basics to the advanced!
Class will include:
- Statistics on why E-Mail Marketing is so important
- The 5 Essential C’s of E-Mail Marketing
- How To Build a Content Calendar for E-Mail Marketing
- Comparison of some of the E-Mail platforms available
- Advanced e-mail automations from the simple to the complex
- How social media and e-mail marketing interact
- The importance of subject lines
- Segmenting your audience for best results
- ...and more!
Wednesday, June 12, 2019 from 9:30 AM to 12:30 PM PDT
America's Job Center of California
880 Industrial Way
San Luis Obispo, CA 93401