Authentic and Masterful Brand: The art of developing a brilliant brand in 2020!

Your brand influences potential customers the moment they see it. A brand image that displays little or inaccurate information makes the wrong first impression. The intention of creating a brilliant brand is to actively position yourself to attract the interest of your ideal customer. The art of developing a dynamic, authentic and masterful brand begins when your brand image is aligned with your brand essence. Your authenticity then shines through in the stories you tell to your audience. Ready to build a better brand? You do not want to miss Gina's presentation!

Gina Cinardo is an enthusiastic portrait photographer who is hired by women who are ready to take their business to the next level but cringe over the idea of coordinating an intensive photography shoot. She specializes in capturing ones true essence in a photograph that represents their personal brand. With a degree in fine art photography and a strong working background in visual marketing she understands the importance of making a great first impression to attract ones ideal customer.

Gina was lead photographer and manager of a Headshots Photography Studio in Phoenix, AZ for 11 years. She then moved on to work as a lead graphic designer for an offset printer while freelancing as a portrait photographer. In the mid 2000s she worked as a Media Specialist with The Boeing Co. doing design outreach and photography for the Air Force Research Laboratory in Mesa, AZ. Eventually Gina decided to re-shift her focus, re-locate to the Central Coast, and launch her own business in 2010. Ginici Studios offers portrait photography and commercial photography services, along with marketing consulting and branding strategies to help women entrepreneurs grow their business.