Date:  July 20, 2017
Speaker: Stephen M. Stern, Esq.
Company: Mobile Law Center, Affordability, Accessibility and Legal Ingenuity Meet The Road
Contact: MobileLawCenter.com, 805.543.LAWS

Topic: Top Business Mistakes Small Businesses Make

Mr. Stern brought new light to the way a business chooses a name, and the risks and benefits of choosing wisely. He drew luncheon attendees in with a brief discussion on how most people choose a name for their business and then dove into the legal and financial ramifications that could occur if the name is not chosen wisely.  

In addition to the business name, he pointed out that you need also to consider trademarks and that not all names or symbols can be trademarked, i.e. those that are fanciful, geographical, arbitrary, suggestive, descriptive, etc. He also gave some insight on how to obtain a trademark and the costs involved.

Mr. Stern was engaging and informative. Hands from the women business owners flew into to the air during the Q&A time that followed. Though some ended up making individual appointments for further assistance, everyone left with the understanding that choosing a name for your business takes a focused, strategic approach. If you want to ensure your most important business investment is protected, the process you use to establish your business name will lay a foundation for growth or potential hardship.  

The Mobile Law Center was created to alleviate the high cost and mystery of obtaining high-quality and professional legal services that enforce your legal rights, protect your assets and obtain the best outcome possible. It is their goal to be accessible, inviting and provide outstanding and prompt services, with the highest level of professionalism. Mr. Stern can be reached at MobileLawCenter.com or at his mobile office number 805.543.LAWS.